Understanding the Media: What Makes a Good Science Story?

For many researchers, science is the easy part. Communicating that science to a media whose motives may seem confusing – and to a public that may seem indifferent – is more challenging. This workshop provides researchers with an introduction to the multifaceted global media landscape, and how their science stories can fit into that landscape. Speakers will provide information about the different types of media outlets and the kinds of stories they seek. Presentations from senior science correspondents in the U.S. and U.K. will help participants with pitching their stories to different reporters with different needs. Participants will leave with a handy checklist of what to expect when pitching to the media.