How to Communicate Research Findings with Non-Scientific Audiences

Dissemination of research to general audiences is critical because science can inform policy and policy can affect the conduct of science. Scientists, university administrators, and policymakers all recognize the importance of communicating research to general audiences; yet despite its acknowledged value, scientists rarely receive formal training in communication to these audiences. This workshop explores the importance of communicating research to broad audiences; the traditional approach to dissemination, and its limitations; how to make science understandable, while at the same time preserving scientific integrity; and an overview of the latest best practices in communicating scientific findings to target audiences.