Monday, 17 February 2014: 9:45 AM-12:45 PM
Comiskey (Hyatt Regency Chicago)This symposium highlights how societies and foundations are working effectively in a new media landscape to build awareness and appreciation of science by sharing authoritative, scientist-vetted information via new media, coordinated outreach campaigns, and global reach. The reduction of traditional science and health journalism has led to the emergence of new communication platforms, and an organic online culture that engages readers as news consumers, creators, and distributors. This change creates a challenge to ensure that authoritative and accurate information is widely disseminated, opening up opportunities for scientist-organizations to fill the space. Attendees of this symposium will hear from project leaders from interdisciplinary fields—neuroscience, medicine, and the physical sciences—that effectively take advantage of new dissemination venues to counteract misinformation with accessible, accurate material. Speakers will provide an overview of their projects, describe how these initiatives have reached audiences from around the globe, and discuss how their projects have made accessible scientific information available directly to the public. This session will compare and contrast approaches, explore avenues for global collaboration in this emerging sphere, and engage attendees in discussion.
Sarah Bates, Society for Neuroscience
Nicholas Spitzer, University of California San Diego