You are interested in sharing your work with the general public. But there are so many different kinds of “public” out there and so many opportunities to reach out. How do you decide the right approach for your resources, your research, and your story? Join this workshop to build your own in-person public outreach program based on your own work. The context of a science festival will provide the backdrop for grounding this workshop in the realities of what is possible in public science outreach. After an overview of common outreach formats, participants will work together to choose a target audience, clarify their own message, and conceive of and receive feedback on their own customized outreach activity.