5557 How Science-Based Social Networking Helped Find 10 Red Balloons

Sunday, February 20, 2011: 2:30 PM
145B (Washington Convention Center )
Anmol P. Madan , MIT Media Lab, Cambridge, MA
The DARPA network challenge was launched in 2009, offering a prize to the team that could most quickly find the precise locations of 10 red balloons hidden across North America. Sandy Pentland discusses the winning team's approach, demonstrating how timely communication, wide-area team-building, and urgent mobilization can solve broad-scope, time-critical problems.