Beyond the Lecture: When Informal Science Communication Is More Effective

Conversations about public engagement often focus on using either formal talks or published pieces as the key ways to communicate science. But beyond prepared talks and well-crafted articles lie many less formal but still effective opportunities for communication. This interactive workshop considers how reaching various audiences requires thinking about non-traditional formats and venues for advancing public conversations about science. Presenters discuss the importance of knowing who your audience is, what they care about, and how to effectively reach them.