Get Your Heads Out of the Sand: Using Humor to Engage the Public About Climate Change

ScienceToGo.org uses posters and placards on mass transit to engage riders with opportunities to learn about climate change science. For 12 months, the learning campaign told the story of ‘Ozzie the Ostrich’ and his awakening to the reality, relevance, and hopeful aspects of climate change in Boston. With an audience of 400,000 plus riders/day, Ozzie presented Bostonians with a multi-media series of choices for learning about their local environment.