2015 AAAS Annual Meeting (12-16 February 2015)

February 12 - 16, 2015

Turning a Science Crisis into a Communication Opportunity

Crisis and controversy have dogged scientific research since its infancy. Whether your area of research is climate change, genomics, or physics, in today’s fast-paced news environment all it takes is one blog post to generate a storm of negative attention for your work. But take heart: there are time-tested ways to take that attention and turn it to your advantage. In this workshop, science communicators from physics labs in Europe and Asia will discuss three high-profile crises involving their labs’ research. Each will describe their strategy for dealing with the crisis in the short term and the long-term benefit to their researchers from the media attention and relationships that were put into place during the time of crisis.