Using Visual Digests to Overcome Audience Biases

Thursday, 12 February 2015: 10:30 AM-12:00 PM
Room 210ABEF (San Jose Convention Center)
Kathleen Hall Jamieson, University of Pennsylvania, Philadelphia, PA
Scientists can minimize the likelihood that their findings will elicit partisan controversy if they avoid advocacy, employ sources granted by both liberals and conservatives,   involve the audience interactively in working through the available evidence,  illustrate their findings in visually memorable ways, and synthesize their conclusions in an evocative analogy (The LIVA model). Two experimentally- vindicated visuals capturing  Arctic sea ice changes will be shown. A controlled experiment found that both overcame confirmation and end point biases in conservatives as well as moderates and liberals.