Why Business Models Matter in Innovation
Why Business Models Matter in Innovation
Monday, 16 February 2015: 9:45 AM-11:15 AM
Room 210G (San Jose Convention Center)
This talk will describe theories of innovation and how they can be applied to the translation of scientific and technological advances into products and services that provide public benefit. Scientific advances often challenge businesses by disrupting the resources, processes, and values of established companies. Successful innovation requires the synergy of both advanced scientific and advanced business practices.