From Collaboration to Larger Campaign

When staff at the University of North Carolina's Moorehead Planetarium and Science Center set out to build the relationships needed to pull off the country's first statewide science festival it started with a lot of listening to potential partners. As it turns out, just about everyone was enthusiastic about participating in a science festival, but they also each had agendas of their own. This presentation will provide an overview of how the listening tour that launched the festival has now transformed into a statewide campaign that addresses the many concerns of festival partners, from STEM education to research.