How to Assess Decision-Relevant Knowledge

Friday, 14 February 2014
Grand Ballroom A (Hyatt Regency Chicago)
Wandi Bruine de Bruin , Leeds University , Leeds, United Kingdom
Measures of health knowledge often cover basic facts that are not central to people's health decisions. It should therefore be no surprise when such knowledge measures are unrelated to health behaviors. This paper shows how the mental models methodology can be used to design and evaluate measures of decision-relevant knowledge, and to identify additional skills that are necessary for behavior change.