Communicating Science in Politicized Environments

Thursday, February 14, 2013
Ballroom A (Hynes Convention Center)
Arthur Lupia , University of Michigan, Ann Arbor, MI, United States
In this presentation, I will show why it is necessary, and how it is possible, to improve how science is communicated to policymakers and the public. I begin by demonstrating that many current strategies for communicating science to the public and policymakers are based on folk theories of learning that are easily falsified. I then describe how we can leverage insights from the neurosciences and social science to build more effective communication strategies.