TV Meteorologists Communicating Climate Change

Saturday, February 19, 2011: 3:00 PM-4:30 PM
156 (Washington Convention Center )
News reports in 2010 noted that some TV meteorologists’ views of climate change science differ from views held by most climate scientists. But research in informal science education shows that, for many people, TV meteorologists are among their most trusted and visible sources of science news and education. Given TV meteorologists’ current and potential impact on air and on the Internet, this symposium presents a series of National Science Foundation–funded studies on TV weathercasters, their views of climate change science, and the support they seek to communicate climate science effectively. The first is an in-depth look at “early adopter” TV meteorologists who already communicate climate change science on air, through blogs, and in community settings. This study describes what motivates these “bright lights” of climate change science communication and the match between their best practices and a National Academy of Sciences report on effective informal science education. The second study is the most comprehensive survey yet of weathercasters and local TV news directors concerning their views of climate change science, obstacles to its coverage, and the support they need to share climate science well.
Organizer:
Katherine E. Rowan, George Mason University
Moderator:
Bud Ward, Yale Forum on Climate Change and the Media
Discussants:
Ronald A. Yaros, University of Maryland
and Bob Ryan, WJLA-TV ABC 7
Speakers:
Katherine E. Rowan, George Mason University
Best Practices of TV Meteorologists Communicating Climate Change
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