Feeding 9 Billion and Maintaining the Planet: The Challenge of 2050

live on a finite planet. Both population and consumption will increase up to 2050 and perhaps beyond. Jason Clay, WWF SVP and head of Market Transformation, will explore the current impacts of producing food on the planet and suggest what we need to do to feed 9 billion people by 2050 and still have a living planet. There is no silver bullet; we need to be pursuing multiple strategies simultaneously.