Friday, February 19, 2010: 4:30 PM-5:30 PM
Room 6C (San Diego Convention Center)The National Science Foundation (NSF) and its partners announce a new collaboration that combines the breadth of NSF’s science and engineering expertise, facilities, and technologies with top academic and industry experts in cinema, television, and interactive arts. Portrayals of science on screens large and small provide opportunities for audiences to witness science and its processes the same way scientists do. With a $6.5 billion research portfolio, NSF funds some 40,000 projects ranging from astronomy to zoology — and from the vast expanses of the universe to the darkest ocean depths. These include not only the nation’s top scientists and engineers but also advanced instrumentation, such as particle accelerators, giant magnets, powerful telescopes, sophisticated research vehicles, earthquake simulators, and robots. The partnership establishes a pipeline that combines these state-of-the-art research assets with film, TV, interactive media, and technology development projects to create smarter entertainment. It will also provide the research community with entertainment-quality communication products to engage public audiences in outreach activities.
Leslie Fink, National Science Foundation
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